This study analyzes the global housing market. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by housing type (single-family, multifamily), world region (e.g., Asia/Pacific, North America, Western Europe) and major national market. The study also considers the effects of market environment trends and indicators on world housing demand.

US retail spending on pet health products and services will rise 6.5 percent annually through 2014. Pet insurance will be the fastest growing service from a small base. Pharmaceuticals recently became the largest product category--surpassing parasiticides--and will be among the fastest growing, second only to dietary supplements.

Demand for batteries in China will grow 8.5 percent annually through 2013. Growth will be driven by increasing output of battery-powered products and an ongoing shift toward value-added batteries for export. Secondary batteries will grow nearly twice as fast as primary batteries, driven by transportation markets.

US demand for packaged lawn and garden consumables will grow 2.4 percent annually through 2014. Seeds and growing media will be the fastest growing products. The large residential segment will benefit from solid participation in home lawn care and food gardening.

The US recreational boating market (boats, propulsion systems and accessories) will rebound from depressed 2009 levels and grow 9.3 percent annually through 2014. Powerboats will pace the boat category, driven by technological advances such as newer propulsion systems and more advanced electronics.

US commercial printing revenue will rise 2.1 percent annually through 2014. Lithographic printing will remain dominant but will lose market share to processes better suited to shorter print runs, such as digital printing, which will lead gains. Best market opportunities include advertising, periodical, fabric and label/wrapper printing.

Lighting fixture demand in the US is forecast to grow 4.8 percent annually through 2014. The fastest gains will occur in the motor vehicle and residential markets, which will increase at double-digit rates from depressed 2009 levels. LED-based lighting fixtures will provide exceptionally strong growth, especially in nonportable types.

US home and garden pesticide demand will rise 4.1 percent annually through 2013. Insecticides will remain the largest type based on concerns about insect-borne diseases and imported aggressive insects. Fungicides and other types will be the fastest growing segment. Household applications will outpace lawn and garden uses.

Revenues for contract commercial and residential cleaning services are forecast to advance 4.5 percent annually through 2013. Exterior building cleaning will be one of the fastest growing services, while interior cleaning remains dominant. Residential and institutional buildings will see the biggest market gains.

Global major appliance demand will rise 2.8 percent annually through 2013, driven primarily by market penetration in developing countries. In developed regions, appliance sales will depend mainly on steady replacement demand, new home building and the development of new features that prompt upgrading.